Email template: What is it and what does it require?
An email template is an HTML-coded template that you can use in all your email campaigns and automations.
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The email template actually consists of two elements: a header and a footer. Between the two is the content of the email – everything you design in Step 2: Design and setup when you set up your campaign or automation.
The header and footer are coded in HTML, which gives you enormous design freedom. Heyloyalty has some standard templates that you can use as a starting point. However, you can also create something even more special, where your imagination is pretty much the only limit.