Product interest

Product interest: What is it and what does it require?

If you have a Premium license, you have access to our standard package of behavioral triggers for your automations, including product interest.

With the product interest feature, you can set up an automation that is sent when a guest visits the same product multiple times without adding it to the cart or buying it.

Before you can set up a product interest flow, you need to make sure that you have a product feed and have set up Tracking on that list. In addition, please note that the guest must be subscribed to your newsletter and have clicked a link in a newsletter before your product interest flow can be sent to the guest.

See the guides to setting up a product feed with JSON and XML.
See the guide to setting up tracking here.

Set up product interest

Set up your product interest flow by clicking Automations → Create new automation → Create flow.

Name your flow and select a list that has tracking set up.

Select the trigger Interest shown in product and click Set trigger.

In the following pop-up, leave the field as Tracking and choose how many views of a product it takes to trigger the flow. A good default is 3 views. Save the settings and click Next.

You will now see an empty flow. Start building your flow by clicking + and inserting the desired element, which in this case is Email.

Fill in the information and click Create.

Choose the desired email template and design your email.

To merge the product(s) into the email, use the Tracking – Product Interest add-on.

After you’ve designed your email and saved your flow, you can activate the flow by clicking Inactive in the Status column in your automation overview.

Type Activate in the field and click Activate.

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